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That’s brilliantly articulated. It’s high time we get off our high horse and admit that cybersecurity risks are not the only ones that business worries about.

We happily quote examples - “Look what the Crowdstrike outage did to this airline.”, while the board asks - “Did it affect share prices”. Completely different points of view!

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This problem is so bad that there are marketing-adjacent companies that make it their business to sell delusions, and they seem to be doing pretty well.

They make up stats like, "$10.5 trillion in damages from cybercrime in 2025". Some security vendors eat it up and post it everywhere. I see stuff like this and think, "yeah, I wouldn't take us seriously either."

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